Being Social #49 - Being authentic

Entrepreneur magazine asks, "how do you find your authentic voice on social media?" This is an especially tricky question if you are in marketing and your job is to use social media to market your company. According to Ross McCammon, the key is to "write like you talk." How would you say it to someone standing next to you? What would you say at a group get-together? Say it that way. Don't sound stilted or forced. Sound like you!

The other key thing to remember is that people have to care about what you say. If you're saying something that just sounds like noise, then no one is going to listen.

For more from McCammon and Entrepreneur, read the entire of the article.