Tuesday, May 1, 2012

Being Social #50 - All Good Things...

I started this blog on Oct. 9, 2007 as a place to write about social networking tools.  I wrote that eNetworking 101 would "focus on what the tools are, how people are using them, their benefits and their shortcomings."  On Jan. 15, 2010, I wrote the first in a series called Being Social, which is what social media helps us do.  I wanted Being Social to be a newsletter about social media. Eventually, I dropped what was a newsletter-ish format.  While I initially wanted Being Social  to be published twice monthly, the frequency changed as I was pulled professionally in different directions.  I even turned to producing podcasts as a way (I hoped) to produce content more quickly.  Over the last few months, I've realized that I am no longer able to continue writing for this blog and so this will be the last post.

What are my final words of wisdom?
  • For most professionals, using social media is not an option.  It is how we communicate and it is how we do business.
  • U can haz mistakes.  Many social tools allow us to communicate in real time on our mobile devices.  In that environment, typographical and grammatical errors will occur and that's okay.  What matters is the message.
  • Writing well is still important.  When you are blogging, creating web page content, developing a wiki, etc., it is still important to write well.  It is also very important to be able to write for that specific medium.  Writing web page content is not the same as writing a newspaper article or an academic paper.  
  • You are your Twitter name.  Now at conferences, it is not the business card that people want, but your Twitter name.  We might follow someone on Twitter during a conversation as a way of starting what we hope will be a long-term connection.
  • Mountains and RVs in the rearview mirror
  • How you conduct yourself online matters more that ever.  People are making decisions about who to connect with  based on what those people are saying online.  Being authentic matters, but you also need to understand how your words and online actions will be interpreted.  Keep in mind that whatever you say online will never go away.  Never.
  • Yes, you need to manage your online reputation.
  • We're all placing bets on what tools will exist next year as well as what will be "hot".  No one's crystal ball is perfect and the future may be fuzzier than we think.  The only view that is clear is the one in our rear view mirror.
Thank you for reading this blog!  If you want to continue to follow what I write, check out my other blog, Digitization 101.  The content is very different than here, but it is still me!


Monday, March 19, 2012

Being Social #49 - Being authentic

Entrepreneur magazine asks, "how do you find your authentic voice on social media?" This is an especially tricky question if you are in marketing and your job is to use social media to market your company. According to Ross McCammon, the key is to "write like you talk." How would you say it to someone standing next to you? What would you say at a group get-together? Say it that way. Don't sound stilted or forced. Sound like you!

The other key thing to remember is that people have to care about what you say. If you're saying something that just sounds like noise, then no one is going to listen.

For more from McCammon and Entrepreneur, read the entire of the article.


Monday, March 5, 2012

Being Social #48 - What every criminal wants you to do

This book caught my eye at a local bookstore. The Personal Internet Address & Password Logbook invites you to keep track of important information in it, including your passwords. While we know that many people write down their passwords, organizing them in one handy spot - that you can carry with you - makes it perfect for anyone who wants to steal your identity, your content, or your money. So while this sounds like a great idea, don't buy the book! Instead...
  • Save URLs are bookmarks/favorites in your Internet browser. If you are away from your home/work computer and cannot remember the URL, an Internet search engine will help you locate it.
  • Do not have your web browser save your most sensitive passwords automatically (e.g., for your bank account). I know that you'll have your browser save some of your passwords, but please be careful that this practice doesn't inadvertently give people access to your accounts.
  • Create passwords that you can remember by basing them on something familiar to you. For example, you might base personal (non-work related) passwords on furniture in your home. Passwords related to your finances might be based on the location of the bank that you first used or some quality of your piggy bank at home. For example:
    • old!r3d!cha1r
    • momstab!3
    • 0rang3!bank (the "o" is a zero)
    • lakeandbaldwin
  • Keep in mind that the longer a password, the better. Many systems will require that your password be 7-8 characters in length, however, it you can make them even longer, do it. The longer a password, the harder it is for someone else (even a computer) to guess.
  • Include special characters, numbers and upper/lowercase letters in your password, when the site allows you to do so. While this can make a password harder for you to remember initially, it is likely that you'll include these in a way that ultimately make sense to you. Including these make a password harder to guess.
  • If you bank online, use a unique password for that web site.
  • If you must write down something so you remember a password, write down a hint and not the password itself.
  • Change your passwords regularly.

Finally, if you believe that someone has guessed your password, change it. And if you give your password to someone (perhaps to troubleshoot a problem), change that password as soon as the person is done.

What every criminal wants you to do

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